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What Are Bad Links? How to Detect and Remove Them?
Did you know all backlinks are not good? Your backlink profile can have good and bad backlinks, affecting your search engine ranking differently. Good links boost your authority and help you rank higher in search engine results. In comparison, bad...
13 Effective Content Optimization Tips
Content marketing is a cost-efficient way of driving traffic and sales. However, your content can help you achieve business goals only if it is optimized for SEO, users, and conversions. In this post, I will discuss 13 effective content...
11 Best Practices For Effective Content Marketing
Content marketing is ideal for engaging with the audience and increasing brand awareness. However, your business can only benefit from content marketing if you have an excellent strategy. A successful content marketing strategy considers the target...
Keyword Cannibalization – How To Spot And Fix It
Have you ever checked if your site is suffering from keyword cannibalization? Do you know having multiple pages ranking for the same keyword can hurt your SEO? Failure to spot and fix keyword cannibalization is a serious issue you must tackle...
How To Become An Influencer – 15 Easy Steps
Influencer marketing has skyrocketed recently, making it a lucrative and attractive career for many. However, becoming an influencer is a challenging task. But with the right strategy and direction, you can achieve your goal. This document will...
Why Internal Links Are Important For SEO
Whenever we discuss SEO, links become the highlight of the discussion. Internal links are essential for not only search engine visibility but also for website rank. But did you know the benefits of internal links to SEO can be more than that of...
What Is Content Marketing? The Beginner’s Guide
Content marketing is a helpful way to promote products and services without incurring hefty costs. It aims to create and share valuable, insightful content to attract, engage, and retain customers. However, irrespective of the format and type of...
What Is Negative SEO? How To Detect and Tackle It
We all know that Google takes strict action against sites using black hat SEO techniques. In most cases, those sites are penalized and often de-indexed. However, most website owners do not know that your competitors can also apply those black hat...
9 Linkable Content Types that Attract More Backlinks
Content marketing is creating content that attracts the most backlinks and increases traffic to your site. Many components of linkable content make it worthy of quality backlinks. Linkable content is well-structured and contains relevant...
Content Gap Analysis: 7 Ways to Find and Fix Content Gaps
High-quality, relevant content is crucial for the success of a marketing strategy. It meets the needs of its audience, increases traffic to your site, gets you backlinks, and turns visitors into customers. However, if there are content gaps, you...
14 Tips For Creating Inclusive Content
Inclusive content is essential for widening your audience base and strengthening your relationship with your existing audience. A successful marketing strategy focuses on inclusive content. It aims to make content accessible to as many people as...
10 Effective Tips to Protect Your Website from Hackers
Website hacking attacks are rapidly growing with the advancement of technology. They are becoming more sophisticated, making it difficult to recover from them. Even a small business and a simple website can be hacked. It is, therefore, critical to...