You may get heavy website traffic 24/7 but fail to get them to do business with you. Businesses and brands are not looking for just visitors. They are interested in attracting people who would eventually buy their products. Their ultimate goal is to convert website visitors into customers.

In today’s post, we will discuss 13 powerful ways to boost revenue by converting website visitors into customers.

1. Attract the Right Audience

One primary reason your website visitors are not converting into customers is that you are not attracting the right audience. Businesses can significantly increase their revenue and sales if they are better aware of who would be interested in their products. Understanding the target audience helps make informed decisions regarding marketing campaigns, product design, and offers.

Therefore, to attract website visitors that will convert into customers, first define your target audience so that you know who they are and where to find them. Features that define the target audience include:

• Demographics, such as age, gender, location, income, etc. It helps design effective marketing campaigns, saving time and resources. For example, age and occupation help determine where your target audience likely spends the most time online. At the same time, location assists in choosing the right time to send marketing emails.
• Demands and needs of your audience. If you know what your target audience wants, you can offer relevant discounts and incentives. For example, your target audience may be interested in a free trial before subscribing to a service or buying a product.
• Difficulties and problems your target audience faces. It helps you design the right content, such as guides, tutorials, etc.

The following are the three ways to discover your right audience:

• Analyze your existing customer base. The demographics of people who have bought from you define people who will likely be interested in your business. Look particularly for people who have bought from you more than once.

• Review social media analytics. People who like your content or follow you on social media are those interested in your products. Almost every social media platform gives insights into the demographics of followers that can help you define your target audience. Additionally, the comments section is an excellent source for identifying the problems and demands of your audience. Similarly, likes and shares give you insight into content performance. However, analyzing post-performance can be a time-consuming task. Therefore, I suggest using a social media management tool like Social Champ. Social Champ is a tool that tracks platform-specific metrics, generate reports, identifies top-performing content, and compares monthly/weekly reports . 

• Analyze competitors. Identify your top competitors and see who they are targeting and what type of content they are creating for them. I recommend using competitor analysis tools like SEMrush, Serpstat, and SpyFuto get valuable information, including competitor’s top pages, traffic, and keywords.

2. Optimize Your Website Design

Website design has a massive impact on user experience. A positive user experience means users will spend more time on your website and likely convert into customers or leads. The following are the four significant aspects of an optimal website design:

Professional Look

A professional-looking website appears to be trustworthy and authentic. On the other hand, old design with many stock images with watermarks makes the website look untrustworthy. Below are a few tips to make your website look professional:

• The Color scheme shall match your brand identity.
• Use high-quality images and graphics.
• Ensure mobile-friendly design.
• Use enough white space to enhance readability.
• Use readable fonts.
• Include the user feedback form.

Easy Navigation

An easy-to-use and navigate website is crucial for an ideal user experience. Easy navigation helps website visitors find what they are looking for effortlessly. On the contrary, visitors will likely become frustrated if your website has poor navigation and ultimately abandon your site.

Therefore, ensuring easy and simple navigation is crucial if you want website visitors to convert into customers. You can improve website navigation by:

• Ensuring a consistent and clear menu structure across all pages.
• Keeping menu items uncluttered and straightforward.
• Using clear and descriptive labels for menu items.
• Having logical categories and avoiding too many subcategories.

Fast loading speed

Loading speed is another factor that impacts user behavior. Users prefer fast-loading websites, especially when browsing products. Slow-loading pages can easily frustrate users, pushing them to click away.

It is equally important to improve the speed of the checkout process. A slow checkout process is among the primary reasons people abandon their carts and do not complete their purchases. Therefore, checkout must be fast and efficient to ensure website visitors convert into customers.

I recommend tools like Nitropack to optimize your website’s speed. It offers features like advanced caching, image optimization, and code minification.

Quick Search

Having search functionality makes your website look professional and improves ease of navigation. Quick search allows users to quickly find their desired information or product without going through various pages.

However, it is essential to place the search bar in a location where it is visible. Additionally, to elevate user experience, you can include auto-suggest functionality.

3. Be Strategic with CTAs

The design, labeling, and placement of CTAs significantly impact the conversion rates. CTAs tell visitors what you expect them to do next. In other words, they are website elements that guide users through the buying journey and encourage them to take appropriate actions.

Without a clear and prominent call-to-action, users will likely leave the site without taking any action. Therefore, a good CTA is critical to converting website visitors into customers. The following are best practices for crafting good CTAs:

• Place it where it is clearly visible.
• Surround it with white spaces.
• Use bright and contrasting colors.
• Colors should align with the brand’s identity.
• Keep the text short.
• Use readable fonts.
• Use action verbs such as join, buy, book, subscribe, etc.

4. Use the Power of Social Proof

In this era, human decisions are influenced by peer opinions and community validations. Since people rely on others’ opinions before deciding, it is essential to leverage social proof.

Social proof is a marketing tool where you show how reliable your brand is by displaying what others think about your products or services. It includes reviews, testimonials, product recommendations, certifications, influencer endorsements, social media followers, etc. 

Social proof makes your website look trustworthy, thus increasing conversion rates. It also helps reduce purchasing anxiety and uncertainty. As a result, the visitor does not take long to convert into a customer.

However, ensure that reviews and testimonials are verifiable. Similarly, mentioning social media shares, likes, and followers is only beneficial if your accounts are verified and under your brand name.

5. Build & Segment an Email List

The bitter truth is that most visitors will not convert into customers the first time they visit your site. However, you can persuade them to subscribe to your email list and build a friendly connection with them through emails until they are ready to become buyers.

However, it is equally important to segment your email list, as not all visitors are the same. Their preferences, choices, location, occupation, etc., are different. Instead of sending everyone the same content, offers, or incentives, you should send targeted emails to each segment. Similarly, segmentation allows you to send emails when recipients are likely to open them.

Email marketing tools like Getresponse, ActiveCampaign, and Brevo help automate targeted marketing. However, getting visitors to subscribe to your mailing list is not easy. Therefore, you need to offer something valuable, i.e., lead magnets, in exchange for their email addresses. Lead magnets are exclusive discounts or valuable free resources such as guides and tutorials.

6. Build a Blog

Building a blog is another powerful way to convert website visitors into customers. A blog post allows you to answer potential customers’ queries, address their pain points, and provide them with all the information they need to make a purchase decision.

Another advantage of building a blog is that you can compare your products with competitors to gain a competitive advantage. Product comparison blog posts compare two or more similar products across a range of features, helping users decide which one to buy. If done right, they are the best-converting content.

However, it is essential to post content regularly to make your business appear authentic and welcoming to customers.

7. Offer Real-Time Assistance with Live Chat

Offering real-time assistance with live chat is another proven way to convert website visitors into customers. Customers prefer immediate human interactions to guide them through the purchase process, resolve their issues, and answer queries.

You can multiply the benefits of live chat by:

• Making it proactive. Instead of waiting for visitors to initiate chat, offer assistance with a friendly message such as “Hi there, Need help?”. Proactive chat makes visitors feel welcome. However, be cautious with the timing of the message. Allow the visitors enough time to browse through the website before you initiate contact.
• Offering 24/7 availability. Offering round-the-clock support accommodates visitors from different time zones. If it isn’t practical to provide 24/7 support, clearly inform visitors when they should expect a response.
• Training support staff. It is crucial to train support staff to interact effectively with customers. The staff must listen carefully, give clear answers, be empathetic, and show professionalism in their interactions.
• Monitoring and analyzing chat data. Monitoring and analyzing chat data helps discover customer pain points, identify frequently asked questions, and understand customer behavior for improved support and reduced response times.

Many great tools, such as Olark, can integrate live chat into your website. Live chat helps satisfy visitors, and satisfied visitors are more likely to convert into customers.

8. Introduce Loyalty Programs

Loyalty programs are great at retaining existing customers, but did you know you can use loyalty programs as a selling point to convert website visitors into customers? That’s right! Offering the benefits and rewards of becoming a loyal customer can entice website visitors to buy your products.

You can offer a variety of rewards through your loyalty program, such as:

• Redeemable points.
• Discounts.
• Free products.

However, it is essential that you clearly communicate the details of the loyalty program, including:

• What the rewards are.
• How can customers earn rewards.
• How can customers redeem rewards.
• Any deadlines for redeeming rewards.

9. Offer Incentives

Offering incentives can turn visitors’ interest into action. It gives your website visitors a good reason to move forward in the sales funnel. It is like giving an extra push to someone already showing interest in doing business with you.

The following are a few incentives you could offer to convert website visitors into customers:

• Special discounts
• Coupon code
• Free shipping on orders above a certain amount.
• Free trials or samples.
• Early access to new products.
• Limited time offer.
• Free bonus items.

10. Upsell and Cross-sell

Cross-selling involves recommending similar products that customers often buy together, while upselling involves offering an upgraded or better version of what customers already own. Both upselling and cross-selling help convert website visitors into customers.

Research shows customers acknowledge and prefer brands that give personalized recommendations. However, instead of focusing on selling more products, it is essential to provide product recommendations that can help customers.

11. Use Exit Intent Popups

You can use exit intent popups to retain visitors about to leave the website. It is beneficial as the more time visitors spend on your website, the more likely they are to become customers.

Exit intent popups help you convince visitors to spend more time on your website by offering something valuable, such as a coupon code or a free trial.

An exit intent popup is displayed when visitors try to close the browser window or move to another tab. Even if they do not convert immediately, they might subscribe to an email list and convert later.

You can use many tools for designing professional-looking exit intent popups, such as OptinMonster.

Therefore, an exit intent popup is an effective tool for lead generation. However, use it only when the visitor has not taken any action. A popup prompted at the wrong time can irritate users.

12. Prevent Cart Abandonment

Cart abandonment is one of the major reasons sales are affected, and businesses suffer losses. However, it is a positive sign, showing that visitors have found something of interest. Therefore, preventing or reducing cart abandonment can help convert website visitors into customers.

Preventing or reducing cart abandonment rates can significantly increase sales as people who leave carts are interested in your products. They just don’t complete their purchase. There can be many reasons behind them leaving carts, such as:

• Lack of trust or concern about payment security
• Complex checkout process
• Unexpected costs at checkout
• Limited payment options
• Unfavorable return policies
• Delayed delivery or no express shipping
• Condition to create a new user account
• Absence of customer support

However, if you can identify the problem, you can turn abandoned carts into new customers and revenue. To reduce cart abandonment, you should:

• Improve and simplify the user experience by reducing checkout steps, limiting the number of form fields, making it easy to edit a cart, and allowing a guest checkout option.
• Increase trust and transparency by clearly stating the return policy clear, ensuring all costs are transparent including shipping and taxes, and displaying social proof such as testimonials.
• Optimize page speed and performance, especially for peak traffic days like holidays and sales.

Although you can reduce cart abandonment, you cannot entirely eliminate it. Therefore, winning back cart abandoners is equally crucial.

To win back cart abandoners, you should create a targeted email sequence. As a first step, send a gentle reminder. In the following email, you should address the concerns and include customer testimonials highlighting the benefits. In the final email, offer some incentive to entice potential customers to complete the purchase.

Another good practice is to use an exit-intent popup survey at the checkout to discover why people are leaving their carts and how they expect you to improve the checkout process.

13. Track Your Conversion

It is important to track conversions to determine what is working best for your business in terms of conversion rate. Analyzing conversion rates allows you to update elements such as CTAs based on their performance. Similarly, you can also optimize your marketing campaigns’ content, frequency, and timing.

Conclusion

Attracting the right traffic to your website is hard, but converting website visitors into customers is even harder. Without appropriate strategies, you may only get visitors who won’t convert. Remember, many businesses cease to exist because they fail to generate revenue from online stores. Therefore, it is crucial to implement the above strategies to create an optimal user experience and convert website visitors into customers.