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Viral Content: What is it and How to Create it?
In this digital marketing era, marketers are finding ways to maximize their audience reach. At the same time, they aim to reduce costs associated with marketing campaigns. Viral content marketing is, therefore, becoming a necessity for many businesses. Viral content...
Bounce Rate: What Is It and How to Improve It?
Bounce rate is a measure that indicates user engagement. It helps businesses determine problems with content, design, and SEO. This post will discuss bounce rate, its importance, and ways to improve it. What is Bounce Rate? Bounce rate indicates the percentage of...
SEO Content: The Ultimate Beginner’s Guide
The effectiveness of any content marketing strategy depends on how well the content ranks in search engine result pages (SERPs). A higher rank in SERPs ensures your marketing efforts are well-spent. It also helps businesses achieve their desired business goals....
What is Search Intent? A Quick Guide
The success of any content marketing strategy relies on how well you optimize your content for search intent. Understanding search intent enables you to rank higher in SERPs by providing searchers with what they seek. In this guide, I will cover search intent, why it...
LSI Keywords: What Are They & How to Use Them for SEO
We often hear about the significance of keywords for search engine optimization, but many people are unaware of LSI keywords. Besides other techniques SEO specialists use to boost SEO rankings, using related words and phrases is a strategy that increases search...
Keyword Research for SEO: A Complete Guide
Most visitors come to your site through search engines like Google, Bing, and Yahoo. However, you must target the right keywords to generate and increase organic traffic to your site. That is why keyword research is a vital component of online content marketing. In...
Email Marketing: The Ultimate Guide for Beginners
Businesses promote their products and services using various channels, one of which is email marketing. If done correctly, email marketing is the most cost-effective digital marketing strategy. However, beginners often get lost in the pool of techniques and tools and...
15 Lead Generation Strategies That Deliver
With every passing day, capturing leads is becoming more and more challenging. The lead generation techniques that were effective ten years ago do not deliver in today's highly competitive environment. However, with the increase in competition, the strategies have...
SEO Best Practices: 12 Tips to Boost Google Ranking
What Are SEO Best Practices? SEO best practices are techniques, guidelines, or methods that, if followed, improve search engine rankings. In other words, if you strictly follow the SEO best practices, your site can rank higher in search engine result pages. The higher...